Sunday, 14 July 2013
Monday, 8 July 2013
2/07/2013 Notes
Thomas Madden Tuesday 2nd July 2013
Codes and the conventions of the music videos in the modern
day.
-Moving Images since the 1920’s
-Bessie Smith one of the first recorded music videos.
-Bob Dylan is known for his music style in one of his music
videos it is simply typography that is reeled off of paper as the song follows;
the lyrics are in connection to the lyrics and create a sense of continuity in the
music videos.
1970-Record industry’s starts to realise that the Television
can be used as a means of advertisement so music companies start to use it to
promote the music acts. Before, this music videos used to experimental not
promotional. As proliferation took place the music videos got to more people
meant that the acts could become more mainstream.
1975- Bohemian Rhapsody – First real music video- started
the codes and the conventions that music is today now following as a framework.
This was the first ground breaking amount of visual effects used in the music
video.
Technical codes and conventions.
Cinematography-
1. Movement, dynamic shots- emphasis on the character.
2. Close-ups of the artist dominate because of the size of
the screens unlike films
3. Common Editing- Fast Cut montage. - A lot of what you
actually see is not what you actually see as it is quick and fast paced making
you watch it again which creates BUZZ.
4. Special Effects. – Green Screen –CGI
There are now no limitations to the amount of effects that
can be used unlike when the first music video was produced when there was limitations
as the effects was not yet created or adopted by the industry.
Music Videos have now started to use 35mm because this
effect is cleaner in film but, it is more expensive at production.
Stay
We had a lesson on Lisa Loeb and her Music video, so I decided to carry out an analysis of the music video.
It is below in a powerpoint;
It is below in a powerpoint;
Subscribe to:
Posts (Atom)