Thursday 12 December 2013

Changes to the cross media designs:

Cross Media Changes:

So far after having completed both the prelim army designs of my digipak and my print advert, I have made many changes to try and increase the production value of the prices. I think these changes have been extremely important as they have made the campaign more cohesive and successful. First of all, I have changed the front cover to one of the location shots I took from Greenwich park, I did this because it shows continuity of the locations and because the effect that I tried out on this was more imaginative.

I'm not completely sure of this becoming the front cover yet though, because its quite irregular to see on any new artists front cover of their digipak, a location instead of their appearance. I will though think about what I could do instead. Clearly, because I made this change my print advert had to be updated so that the front cover appeared on the adverts for product familiarity.

I think that the design template that I have used with the blocks and changing of colours and saturation s is very effective and far more intriguing then a single photo thus, why I felt the need to use this effect several times on the digipak. To improve what I have currently completed, I think I need to ensure the digi-pak is perfect and no more changes are needed and then look at keeping the overall design of the digipak, but making moderations to it where needed.

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