October 3rd 2013 - Journal Post

This is my first journal post. So far I have established who the artist is and the route that I am going down. I know that my artist is going down the route of having lots of music integrity and a music video that explores a very organic route. I chose to go down this route as I feel that as a project it is the most accessible route to film. I have completed so far, brainstorms, looked at digipaks and existing music videos and this is because it has allowed me to envision my artist in the market and see how the artist may be if the artist was existing in the world of music. 

To make sure that my artist profiling is coherent and concise, I will in the up and coming week make an audience profiling that is more coherent. I will also produce some form of audience research so I know that I am going down a clear route that an audience will actually buy.          

I think so far that the artist is well established and if i keep going down the route that i am so far, then the artist will have a cohesive campaign that will work well across a number of media platforms. I do though have to bare in mind that I need to keep continuity throughout my project as this what makes the finished product better.